As online job advertising experts and lean-mean-advert-writing-machines, we know that when advertising for your new member of staff, it is very important to have these vital things in your advert, to ensure maximum performance on job sites. Please read below a selection of our top tips for when composing your next job advert…
- Advertise a Salary and Benefits – by showing potential applicants the salary they can expect to receive, and mentioning other great benefits like a bonus scheme, free parking and contributory pension, you are setting yourself aside from other employers. In a competitive job market, you want to be recognised as the employer of choice.
- Use Keywords – keywords are the words or phrases that a job seeker may type into the internet when looking for their next role. Using keywords in your advert will make it more likely to be found in searches. For example, use your job title, any industry specific tools or jargon (e.g. CAD or Photoshop for design roles), different abbreviations of job type (like admin, administration, administrator) and any other words/phrases a job seeker may use. We advise you to put yourself in a jobseeker’s shoes to work out how they could find your role.
- Scrap Fancy Job Titles – to tie in with the above point, fancy job titles are unlikely to be keyword searchable. For example, a Window Cleaner looking for work would be unlikely to search under ‘Visual Glass Cleaner’ to find their new job. It is important to note that the job title on your advert does not necessarily have to be the same as the one on your employment contract. Choose a title that best defines your role AND will be searchable. The simpler the better.
- Always check your Spelling and Grammar – there is nothing worse than publishing an advert where you really want to promote your brand and then noticing a spelling mistake. For a potential applicant, this looks amateur and does not paint a professional image of you and your company.
- Describe your company and what you do – a candidate may be attracted to your job role and the benefits / salary you have on offer, but they also need to be attracted to your brand, company and culture. Engaging a candidate with what you do and why they should work for you will help make their ultimate decision on whether to apply or not.
- Quality over Quantity – as with anything, quality is always more important over quantity. A potential applicant will get bored reading endless amounts of jargon and a ‘key responsibilities / duties’ list as long as their arm. Grab their attention, keep it short and sweet, and highlight the best aspects of the role and your company.
So there are our top tips for writing an awesome job advert. However, should you feel that you do not have the time to do this, then let our experts compose an all singing, all dancing advert set to perform outstandingly on the job boards. Contact us to find out more!